CONSUMER PERCEPTION TOWARDS DIGITAL MARKETING OF APOLLO PHARMACY WITH SPECIAL REFERENCE TO TUMAKURU CITY
Keywords:Consumer Perception, Digital Marketing, Strategy, Pharmacy.
Advancement of technology has brought a lot of changes in day to day life and these changes become a part and parcel of life. Recent trends in technology have made everything go digital. We can easily trace out huge changes in the various aspects of human life, business, education, culture etc. Marketing is the most dynamic sector to adopt and adapt the technological changes. Digital Marketing is booming in the world and become mandate in present situation. Due to current pandemic situations digital operations have become indispensable. This is not except for the pharmaceutical industry. Apollo Pharmacy is being a leading and reputed Online Pharmacy stores not only in India but in Asia as well, providing healthcare services in urban and semi-urban segments of the market and is accessible to all types of customers.
In this study the authors make an effort to analyze the perception and buying attitude of consumers towards Digital Marketing of Apollo Pharmacy at Tumakuru City. Data has been collected from 60 respondents under market survey method, assuming Non-Random based Convenience Sampling Technique. The study is based on the Primary and Secondary Data. Data collected through the questionnaire will be analysed by using recommended Statistical Technique.