A research study to investigate the feasibility of digital marketing strategies in advertising


  • Geetha Manoharan
  • Santosh Narayanan M


Digitalization, Marketing, Advertisement, Consumers & Efficiency.


Advertisement is an important aspect of a marketing plan's promotional mix since it delivers important information about the product and services, which has a direct impact on consumer purchasing behaviour and helps the company grow sales and market share. Companies spend a significant amount of money on advertising in order to promote their products or services in the marketplace. Every day, we are exposed to advertisements, which have an indirect or direct impact on our purchasing decisions. Advertising has a significant impact on sales and aids in the expansion of a company's market share. It facilitates direct communication with customers. We found that digital marketing, such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, ecommerce marketing, campaign marketing, and social media marketing, social media optimization, e–mail direct marketing, display advertising, e–books, optical discs, and games, can all benefit businesses. This article includes numerous reviews as well as supporting facts and numbers to demonstrate that digital marketing is an efficient advertising tactic.


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How to Cite

Geetha Manoharan, & Santosh Narayanan M. (2021). A research study to investigate the feasibility of digital marketing strategies in advertising. PalArch’s Journal of Archaeology of Egypt / Egyptology, 18(09), 450-456. Retrieved from https://www.archives.palarch.nl/index.php/jae/article/view/9330