A STUDY ON UNIVERSALITY OF OVER-THE-TOP PLATFORMS DURING COVID-19 LOCKDOWN IN BENGALURU

Abstract

In this research the researcher had tried to find out the popularity of OTT Platforms among the citizens of Bengaluru. As per the report by Indian Brand Equity Foundation the number of subscribers of OTT Platforms has been increased to 29 million in July, 2020 in India. To study the rising popularity of OTT Platforms, the researcher had considered the respond of 200 respondents through Google Forms. The feedback of the respondents had been analyzed through Percentage Method. During the study it has been found that 89% of the respondents are using OTT Platforms and the most popular OTT Platform among the respondents is Amazon Prime Video. The research also shows that during COVID-19 Lockdown the usage of OTT Platforms had been increased by 78%. The research also shows that 51% respondents preferring to watch new movies in OTT Platforms instead of visiting in Theaters.