A STUDY ON CUSTOMER’S PERCEPTION TOWARDS DIGITAL PAYMENT WITH SPECIAL REFERENCE TO BAGALKOT CITY, KARNATAKA
Keywords:Cashless transactions and, digital economy, digital payments, digital technology, Consumer Perception.
The objective of this article is to define customers satisfaction and trust in cashless transactions in a specific sector of study, namely, the financial services industry in Bagalkot City, Karnataka's. This exploratory study is to analyse consumer satisfaction with cashless transaction systems by providing a digital payment platform. The primary goal of the study is to find customer satisfaction with cashless transaction systems using a survey method. Today, we can see a drastic rise in the use of online and mobile banking devices in India. Digital payment is a method of payment that is made utilising online technology. Even after the demonetization initiatives, the majority of The people started utilising electronic payments for their transactions. Digital payment solutions are being adopted by everyone, from the small merchant towards the next vegetable vendor.
The public's perception of digital payment has a significant and positive impact on its adoption. The structured questionnaire was used as a research analysis to effectively understand consumer attitudes toward digital payment. 260 people have conducted a poll for primary data using the convenience sampling technique for the empirical analysis of consumer’s attitude.