DISTRIBUTION AND ITS ROLE IN IMPROVING THE QUALITY OF BANKING-SERVICE-AN ANALYTICAL STUDY IN THE IRAQI PRIVATE BANKS

Abstract

The research dealt with the role of distribution in enhancing the quality of banking service provided in the Iraqi private banks in the province of Baghdad. The information was collected through a questionnaire that was distributed to customers in banks. The research sample was relied on the questionnaire's questions consisting of (27) paragraphs as a main tool for collecting sample data that were randomly selected for customers, where the number of distributed forms reached (200) forms and a number of forms were retrieved the number of (175) forms and (10) forms were partially answered and (15) forms were not retrieved. A group of statistical programs (Microsoft Excel 2010:23) were used to extract the search results and the means used from them (factor Pearson correlation, Cronbach's alpha coefficient, simple regression analysis (T) and (F) test to determine the significance of the regression equation, as (R²) was used to explain the amount of influence of the independent variable on the dependent variable and other methods. The research reached several conclusions, the most important of which was the existence of a correlation relationship between distribution and quality of banking service, and the existence of a significant influence relationship of distribution on the quality of banking service.