LEGAL PROTECTION FOR TRADEMARK: REGISTERING BRAND LOGO UNDER THE INDUSTRIAL DESIGN REGIME

Abstract

This study examines about the legal protection for the the brand holder of the logo brand
registered with the handicraft industrial design. The aim of this study is to analyse the legal
remedies which can be conducted by the brand right holder whose logo is registered with the
Industrial Design by the other party.nThe researcher uses the Doctrinal Research method. This
study shows that there is entrepreneur who uses brand which is better known in terms of
reputation rather than their own brand. It makes a lot of handicraft uses the other party’s brand
logo to be used in the handicraft creation. In conclusion, the brand right is the exclusive right
given by the state to the brand holder who is registered for certain period of time by using their
own brand or giving permission to the other party to use it.