• Rani Adgulwar


Consumer, E-commerce, online, India, customers, Consumer Protection Act, 1986; Consumer Protection Act, 2019; Consumer Protection (E-Commerce) Rules, 2020.


In the words of Hillary Clinton, “Instead of gutting consumer protection, we should be expanding it.” The need for the expansion of consumer protection is felt higher with the increase of ecommerce. With the advent of technology, there is a striking change in the scene of commerce and consumers in India. Consumers are the main components of a commercial world who create the demand for goods on which the supply chain depends. This technology has induced a habit with the consumers to get comfortable and convenient shopping options at the click of a mouse without having to deal with congested stores or obnoxious saleswomen with their arrogant attitude. Online prices are even more convenient. In this era of information technology, protection of consumer rights has become a need. This rise in e-commerce has brought on a slew of legal and consumer issues. The financial sector has been impacted by the new technology and liberalisation policy in India. This present paper focuses on the concept of consumer protection taking into mind the laws which existed before the technological era and the latest amendments to the act which embrace the change and transformation in the field of consumer law as a result of the emerging trends in ecommerce.


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How to Cite

Rani Adgulwar. (2021). "CONSUMER PROTECTION AND E-COMMERCE IN INDIA". PalArch’s Journal of Archaeology of Egypt / Egyptology, 18(10), 990-997. Retrieved from https://www.archives.palarch.nl/index.php/jae/article/view/9944