IDENTIFICATION OF FACTORS INFLUENCING CUSTOMER RELATIONSHIP MANAGEMENT AND BENEFIT OF ICT PRACTICES
Keywords:CRM 2.0, CRM Framework, Customer Segmentation.
Customer knowledge is usually a crucial advantage, and acquiring, controlling, and posting consumer expertise can end up being a useful affordable process for companies. Nevertheless, within the wide domain name of know-how administration, buyer experience offers received fairly small interest. Customer awareness can get commonly classified as knowledge for customers, understanding about prospects, and expertise from customers, which is usually the know-how that clients have that agencies can get by communicating with them.