Pragma-discourse Study of Conversational Implicatures in ‘Death of a Salesman’
Keywords:Pragmatics, conversations, marketing
Pragmatics plays an important role to reach at the intentions of the speaker and underlying meanings of discourse. In dramatic discourse, conversation goes through like real life incidents and situations so dramatic text is more appropriate for the pragmatic analysis. In this given research the researcher has found out the conversational implicatures by applying Grice’s theory of cooperative principles on the play ‘Death of a salesman’. First it studies how the writer deviates from the cooperative principles to give implicatures and then how the writer reaches at his goal by giving conversational implicatures in the text. The nature of this research is descriptive. The data has been collected from the certain play and this research has carried out qualitative method. The results have been shown through discussion. It has been finalized that implicatures activate the plot and action of the play. Sometimes the writer/speaker avoids giving direct statement that can be a threat or impolite behavior towards interlocutor and at many times writer/speaker manipulate the audience/listener through implicatures. Moreover implicatures enhance the beauty of discourse and create effect.